Sufferfest Beer Co. is a company born out of athletes. They have created the perfect post-sweat beer celebrating any good effort. In a need of a brand refresh, I helped them update their current packaging to create a more clean and cohesive can & carrier. By removing unnecessary elements and switch places of color, Sufferfest was able to stand out more on the shelf. Hired on a retainer I helped Sufferfest with ongoing request including posters, swags, beer coasters, campaigns, newsletters, sell sheets, and developed a brand book showcasing all their beers for distributors. 

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Agency: Designsake studio

Role: Graphic designer